5 Steps To Get A Flood Of New
Clients WITHOUT Wasting
a Dime on Advertising
Over the last few years I've helped some pretty big companies generate more clients for their businesses, and do that while getting a positive ROI.
Here's the exact 5 step process I've learned to get clients without wasting a dime on adverting.
1. Operate with complete integrity
This is one of the biggest problems I see these days. Know why?
Because everyone assumes that since people can't see their face they can bend the truth a little, or compromise their character to make a quick sale online.
This has to stop.
If you're not operating with total integrity, where what you think, and what you say, and what you do all line up, then you're hurting both your business and your clients.
Jay Abraham has a fantastic concept called the Strategy of Preeminence.
You can watch the full video but basically what he says is you need to be the best YOU, and then let everything in your life reflect that.
How you treat people, how you treat your clients, how you think about them, what solutions you recommend to them. They should all align with who you are.
Once you have that mindset and operate your business that way, then you need...
2. Know your numbers and focus 100% on results
Activity without results is a business killer.
And I’m not talking about the normal goal setting you’ve already heard a thousand times, or any of that Law of Attraction stuff you saw on the Secret.
This is all based on numbers and data because in the end, the numbers don’t lie.
Once you know exactly where you are and where you want to go, it’s so much easier to create a roadmap to get you there.
You'd be surprised how many times I talk with a potential client and they seem clueless as to where they want to go with their business.
When you have a crystal clear picture of where you want to go, mapping out the unknown becomes easy.
When I first meet with a client I’ll typically ask them this question...
"If you were looking back on the last 12 months, what would have to happen in your life (both personally and professionally) for you to be satisfied with your progress and results."
Think about the lifestyle you’d like to have. The amount of hours you’d like to work. The type of clients you’d like to help. Really spend the time thinking about your perfect day.
Write out how you would spend every hour.
This exercise isn’t so you can magically “attract” your dreams or anything like that, I have my clients do this because many times they’ve either forgotten why they started their business, so this helps jumpstart that passion again...
OR...
...they never spent the time to ask themselves what they wanted.
Remember, activity without results is a business killer and once you know exactly where you want to be, it's so much easier to create a clear roadmap to get you there.
3. Model a proven sales funnel
Over the years I have found one thing that generates more leads, creates better engagement, and and delivers the best ROI, want to know what it is?
Believe it or not, a great webinar can take the place of all this other marketing stuff that you just aren’t going to have to do anymore.
One 45 minute presentation is all you need. No more blogging, article writing, networking events, social media, or any of that stuff.
One content rich webinar will be more beneficial for your business than all of that stuff.
(NOTE: Want the exact process I share with my exclusive 1-on-1 clients? Copy these 5 proven steps to generate more leads, sales, and clients on demand. Get them here.)
Now I have a word for "tactics" everyone tells you HAVE to do, it’s called “cross your fingers” marketing.
Basically the idea is you’re going to spend all your time creating all of this content, spread it out across the internet, hoping someone will find it valuable, click on one of your links, be motivated enough to reach out to YOU, and initiate the conversation...
...And then, turn into a client.
That stuff doesn't work!
All you need is just one great webinar.
One webinar can replace all of those strategies with a simple process like this…
Now guys remember one brilliant webinar establishes your authority and pre-eminence, delivers value that will knock your audience’s socks off, and builds a connection WHILE you get new clients.
So it’s great for you because you’re picking up new clients but more importantly it’s great for them because you’re providing MASSIVE value that will help them in a big way.
People come to your webinar, they have a great experience, they learn a lot and if they decide to become a client… fantastic. But you know what, if they don’t, so what.
They still had a terrific time, they still learned a lot, they still enjoyed themselves, and you’re still contributing to their success so everyone wins in the end.
4. Leverage one traffic source
Now I know that might go against what you’ve thought in the past, but traffic is a commodity, you can simply go online and buy as much traffic as you want.
And if your numbers produce a positive ROI for you, you can simply turn on an ad and get new clients whenever you want.
Most people out there are telling you to write a ton of blog posts, spend all your time on social media, or waste money on traditional marketing efforts.
You’re a professional, so you need to do what professionals are doing.
You need to go where the traffic already is, instead of trying to get it to come to you.
Professionals go where the traffic already is, then they present an irresistible offer. It’s that simple.
And the best way, hands down is to buy advertising on Facebook.
Why Facebook?
Facebook is also one of the top websites in the world, having almost 1.5 billion monthly active users as of Q2 of 2015, and 500 billion pageviews per month, and they continue to grow each month.
Plus, they have 1.3 billion mobile monthly active users as of Q2 2015, and yes they continue to grow.
So, with the continual increase in users accessing Facebook on a regular basis, this is a great place to reach your target audience.
But I think my favorite aspect about Facebook advertising is how you target your audience.
Places like Google, Bing, Yahoo, and other advertising platforms allow you to choose keywords when placing your ads.
Facebook uses advanced demographic and psychographic targeting.
If you know the characteristics and demographics of your ideal customer you can target those exact characteristics when choosing who to serve your ad to.
For example, you can target by age, gender, interests, job title, books they’ve read, movies they’ve watched, other people they like, buying habits, whether they’ve visited your site, and more.
Facebook ads are one of the hidden gems of top marketers online.
But you're probably hesitant to invest in Facebook ads, especially if you've been burned with online advertising in the past.
Well here's a simple little formula that will almost always guarantee you don't lose money...
CPA < AOV = Profit.
So what that means is your cost per acquisition must be less than your average order value for you to essentially be able to print money.
And here are a few metrics you should consistently track. These are what I like to call Optimization Metrics.
- Cost per click (CPC) - your goal is $1-2
- Click through rate (CTR) - you want to see higher than 0.2%
- Relevance score - 5/10 or higher
- Cost per lead (CPL) - try and get to $5-7 per lead
- Landing page CVR - you want you landing page to convert at 20%
- Sales page CVR - your webinar should convert at 3-5%
Your cost per acquisition and average order value are what I call Profitability Metrics.
The performance of your CPA and AOV are based on your optimization metrics. You should already know your CPA and your AOV.
The quicker we can get to these numbers, the faster we can scale up.
So once you have a new lead, it's time we get them to know, like, and trust you...
5. Follow up effectively
This is what brings everything together because you may be able to generate clients using Facebook marketing, but if you’re not following up properly you’re throwing away your money.
And sadly, most of the clients I work with are.
Having an effective email followup is crucial.
Every email in your sequence should have a desired end result that benefits you and the reader.
It could be to make a sale. It could be to get an opt-in.
Or maybe you just want them to gain value by reading your content.
Whatever it is, you need to explicitly tell them to do it, and why.
For example,
There's A Sneaky "Hidden Reason" I Wrote This For You.
The first (and primary) reason was to show you how easy it can be to get more clients using this simple process.
If you follow these steps, you can generate leads and sales whenever you want, and do it while building a relationship of trust with your audience.
The second purpose of the article was to get you to say, "Holy Cow! This makes sense! I can see how this would work. Tell me more!" And if that sounds like you,
Here's Something You'll REALLY Like!
I'm hosting a FREE Advanced Training and I'd like you to join me. You can get the full scoop here, but here's a "big picture" look at what you'll get:
- How to grow your prospect list faster than ever ...so you can have more happy prospects to sell to.
- A new way to market that causes your audience to like you, respect you, and view you as an authority ...almost from the very first day ... so you can make more sales, get a higher response, and enjoy repeat business and referrals.
- A brand new approach to online marketing that let's you deliver amazing value while boosting your authority, and let's you sell... on complete autopilot.
And much, much more. The training itself is around 60 minutes, and it takes you behind the scenes of what I teach my personal one-on-one clients. I walk you through what it takes to generate more leads, and turn them in to happy clients. You can register for it free here.
Here's How To Register For This, FREE.
First, go here and reserve your spot. This is stuff I don't normally share so don't miss this free training.
Just enter your name and tell me where to send your access link. Like I said, there's no cost.
So if you'd like to generate more leads, turn them into happy clients, and ultimately make a LOT more sales, reserve your spot on this free training now.
Thanks for reading this and I look forward to "seeing" you on the training!
Sincerely,
Joel Cowen
HolyCow Digital
P.S. You should always include a P.S. ...Even when you're writing crazy long article like this. Yeah yeah, I know ...your English teacher from high school would tell you otherwise.
But pay her no mind. Here's why.
Lots of people scroll down to the end of the article before reading the whole thing. ...And the P.S. is a great place to restate your main point.
Like this: In case you're one of the people (like me) who skim to the P.S. before you read the page, here's what this is about:
- A cool way to get more clients.
- Five ways to generate more leads and turn them into happy clients.
- A free training that shows you more advanced strategies for getting clients online and increasing sales... all at the same time. (If you want to skip the article and check out the free class, you can do that here.)
Questions? Comments? Let Me Hear From You Below 🙂
HolyCow Digital is not affiliated with or funded by Facebook.com in any way. This site and all of its content is owned by HolyCow Digital and only meant for educational purposes. We're sharing what we've learned from our experiences and this information does not guarantee earnings or results.